WHY?
Are You Sending Your Prospects To Your Competition?
An HVAC website problem – that’s costing
companies $100,000’s of dollars every year.
The Hidden Dangers of Videos on Your Website
The Problem:
HVAC companies spend a ton of money producing and putting videos on their websites.
And that is good!
“Because viewers retain 95% of a message when they watch
it in a video, compared to 10% when reading it in text.”
But if your Techs are telling prospects to look at videos on your website, as part of a warm up or sales presentation when they are in a prospect’s homes – you’re making a massive mistake, that’s costing you money.
WHY?
Because you’ve totally lost control of the situation,
and those prospects are either going to get lost, distracted,
or worse yet – they’ll start looking at your competition.
